FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Archive for April, 2008


How to understand Web 2.0? With “how to” videos

Monday, April 28th, 2008

A recent CBC Spark podcast introduced me to a great new series of “Paperworks videos”. The CommonCraft Show, produced by a husband and wife duo, uses low-tech paper cutouts and whiteboards to explain Web 2.0 tools and technologies. Two Web 2.0 tools that I couldn’t imagine living without – RSS and social bookmarking. Both are [...]

MIDMA Speaker Series presents Catherine Warren – April 25, 2008

Wednesday, April 23rd, 2008

Digital audiences are changing the revenue, delivery and engagement strategies of entertainment companies – meaning “first window” is no longer synonymous with “TV” or “cinema”. In her lunch-hour MIDMA Speaker Series session, FanTrust Entertainment Strategies President Catherine Warren will walk through: Case studies of how new entertainment companies are capitalizing on digital fans (and what [...]

Is there money to be made in Facebook?

Friday, April 18th, 2008

Is there money to be made in Facebook? According to Adonomics, the answer is yes, particularly for developers that tap into the fan bases of entertainment properties. Adonomics is an online source of Facebook analytics, enabling visitors to track the growth, activity, and valuation of companies that develop applications for Facebook – as well as [...]

Learn filmmaking from Baz

Friday, April 18th, 2008

It’s on the grapevine, Baz Lurhrman’s Set to Screen podcasts have hit the iTunes store offering young filmmakers an insight into the process behind the making of new feature film Australia. Critic Lynden Barber mentions it in his blog Eyes Wired Open and credits Luhrmann and Fox for a genuine effort to reach out to [...]

Libel and Defamation law for Bloggers

Friday, April 18th, 2008

Being a traditionally trained journalist (prior to entering the blogging world a few years ago) I have always had a healthy respect for the libel law in the UK, which is, in the main, anti-media, anti-journalism, and now out of date in the new online …