Ten years ago it would have been inconceivable to say to entertainment professionals that audiences were turning the entertainment business model on its head. Sure there was a lot of talk about technology, piracy and convergence; but surprisingly little about consumers. Television, film and even games had a tradition of keeping people at a distance– [...]

How will a softening online ad sales market affect your monetization strategy? How will upcoming government regulation such at the CRTC New Media review and Copyright regulation affect your digital media initiatives? And how will ISP and Telco policy change how your content is distributed and monetized? Catherine Warren, FanTrust President, will provide insights into [...]

Video-game creators target boomers and female players
Andy Ivens – The Province
In the wildly successful new video game Grand Theft Auto IV, the player, when not shooting people or jacking a car, can fiddle with the car radio, where the range of stations includes National Public Radio.
It’s clear evidence the video-game market is expanding its targeted [...]

FanTrust President Catherine Warren’s joins VIDFEST’s Convergence 2008, asking “Are You Talking To Me?”
This session will consider whether widespread broadband penetration will change the way brands need to communicate to large audiences to drive response, the importance of balancing awareness and relationships and the opportunities and potential pitfalls of being a true market leader in [...]

Catherine Warren, FanTrust President, will be speaking at the Vancouver International Game Summit as part of Vancouver Digital Week. The management track panel “Untapped markets, Who are the customers?” will explore the changing demographics of console, handheld, casual and mobile games.
What is the state of the current client base and where is it forecasted to [...]