FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Archives

Archive for June, 2008


FanTrust’s fan video contest launch! “I Know What TV Did This Summer”

Friday, June 27th, 2008

With the television rerun season kicking into full gear, kids breaking out of school for summer and Hollywood’s dream factory potentially weeks away from a labour shutdown, it’s a perfect storm for launching our FanTrust video contest, “I Know What TV Did This Summer.” We’re encouraging television fans from around the world to riff on [...]

Sony XDCAM EX In Depth

Wednesday, June 25th, 2008

Abel Cine Tech, in association with the Producers Guild of America New Media Council and PostWorks, presents their second joint workshop, Sony XDCAM EX In Depth.Click link to view invitation: http://www.abelcine.com/invites/The Sony PMW-EX3 camcorder w…

Low hanging fruit – YouTube. Google. Facebook.

Tuesday, June 24th, 2008

YouTube. Google. Facebook. All of these channels are seriously underexploited by many entertainment companies, given that there are a number of simple things that content creators can do right now to capitalize on each. With YouTube it is important that producers don’t just upload content and wait for hits. YouTube provides a number of strategies [...]

Use the Force

Wednesday, June 18th, 2008

All fans are equal but some are more equal than others. For any given property, you’ve got fans… and then you’ve got superfans. Superfans make up a small percentage of the audience, but can have an impact far greater than their numbers. They’re a l…

Exclusive: Capcom builds fan trust

Tuesday, June 17th, 2008

Here’s a shout-out to our friends at Capcom, an entertainment company that functions at the cross-roads where “Fans” and “Trust” meet. This weekend, Capcom did a stealth relaunch of Capcom Unity’s community destination. Talking exclusively to FanTrust, Capcom Corporate Officer/ Vice-President – Strategic Planning & Business Development Christian Svensson said, “The feedback is largely positive. [...]