FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

Follow @FanTrust
on Twitter »

Archives

Archive for June, 2008


New media, new rules – Just ask a ninja

Friday, June 13th, 2008

After a whirlwind month of speaking on the future of digital entertainment and online video at the Vancouver International Game Summit, VIDFEST, Cossette Convergence Day, and nextMEDIA – I’ve decided to take a break and let someone else do the pontificating. Ninja, of viral video “Ask a Ninja” fame, shares his thoughts on online video [...]

Do No Harm

Thursday, June 12th, 2008

“First, do no harm.” This phrase, typically associated with medical professionals, should also be heeded by transmedia producers. In his correspondence with Professor Henry Jenkins, Jeff Gomez asserts that transmedia executions must not compromise the…

How can you use fan activity to support your main business?

Tuesday, June 10th, 2008

As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV to broadcasters, secure distribution for film or get game publishing deals, you can still create [...]

Experience Design

Tuesday, June 10th, 2008

Recently we have been brainstorming concepts and furiously writing new curriculum which we are going to teach at AFTRS in 2009. The work we have been doing at our Laboratory of Advanced Media Production has been influencing many of our new offerings in games, virtual environments and more generally in screen content. The process of [...]

Transmedia Crossover

Sunday, June 8th, 2008

Like any pop culture junkie, there’s nothing I like better than a good crossover – when characters from different realities step into each other’s world. Like when Laverne & Shirley or The Big Ragu appeared on Happy Days. Or when Batman an…