FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Archive for November, 2008


Wii Tops Xbox 360, PS3 Trails in Consumer Purchase Intent

Thursday, November 27th, 2008

The researchers at Penn, Schoen & Berland Associates have found that the PS3 trails both the Wii and Xbox 360 significantly in terms of holiday purchase intent. More within…

Wii Sales Hit 7 Million in Japan as Adoption Rate Slows

Thursday, November 27th, 2008

Nintendo’s console has hit another milestone in Japan, but the U.S. installed base is almost double that of Japan, where hardware sales have been slowing.

Ubisoft’s First-Half Sales Up 32% as Net Income Dips

Thursday, November 27th, 2008

The French publisher had a very solid first half and the company is optimistic for the remainder of its financial year. Ubisoft said “initial indications” for Prince of Persia are “very encouraging.”

Zelda Director Feels Compelled to Surpass Ocarina of Time

Thursday, November 27th, 2008

Eiji Aonuma is pleased that so many fans revere Ocarina of Time, but he desperately wants to create a Zelda that tops that game.

Finding men online

Monday, November 24th, 2008

In a recent FanTrust blog, I covered “Woman to Woman, Online” a solid primer on women’s behaviour and websites recently published by the New York Times. But, the paper’s statement about men’s behavior didn’t sit right. “Although men are heavy users of the web”, the article claimed “they tend not to visit sites explicitly aimed [...]