FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."
Unless you’re a big fan of Heroes character Mohinder Suresh, you probably don’t find explanations of genetics all that dramatic. On the other hand, the latest developments in genetic testing mean questions that were once mostly rhetorical – What diseases am I likely to get? What might I pass on to my children? — now may have concrete [...]
YouTube has already spawned its fair share of web video stars, but the video-sharing giant is now reportedly going after real celebrities. According to The New York Times, YouTube is close to signing a deal with the William Morris Agency that would put the firm’s Hollywood clients in web productions for the site. Unfortunately, what [...]
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Advertising agency Ogilvy means business about branded entertainment: and will be out to prove it at MIPTV 2009! Not only will industry mogul Sir Martin Sorrell, CEO of WPP (Ogilvy’s parent company) give a keynote on the theme “What screens will they watch – and what will be on them?”; the agency…
lonelygirl15 has always been a franchise that worked to reward its rabid fanbase, and last December, the folks at web production company EQAL took things to a new level by launching a contest to literally turn the show over to them. The “LG15: The Show Is Yours” contest solicited pilots for a series to fill [...]
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It may not be the most intellectually stimulating web content, but it’s hard to be immune to the joys of the I Can Has Cheezburger blogging empire, which includes the original LOL Cats archive, Graph Jam, and FAIL Blog. And when the ICHC network began incorporating videos via YouTube, the results were epic win [...]
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