FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

Archives

Archive for August, 2009


Around the Net In Media: Fox Teams with Twitter to Promote Reruns

Monday, August 31st, 2009

To give its reruns a fresh 21st -century twist, Fox is teaming with Twitter. The network is introducing repeats of “Fringe” and “Glee” accompanied by messages from cast and producers via Twitter. During the episodes, viewers can follow the Twitter-sent messages online or on-air via a scroll near the bottom of the screen. The messages [...]

Facebook announces changes to its privacy policy

Thursday, August 27th, 2009

Following over a year-long review by the Office of the Privacy Commissioner of Canada, Facebook announced changes to its privacy policy this morning in response to recommendations made by the Commissioner – improvements and technical changes it says will provide users with greater transparency and control over info they provide to third-party apps.
In terms of [...]

SOCIAL MEDIA : Twitter Effect Redux: 78% of Tweets About Inglourious Basterds Were Positive

Monday, August 24th, 2009

Earlier this morning we reported that Twitter may have played a role in generating box office revenue for Inglourious Basterds . The so-called “Twitter Effect” has also been credited with sinking Bruno on day two and giving District 9 an added box office boost. While many of you may have your dou…

Bell Fund Announces New Low Budget Digital Media Production Pilot Program

Wednesday, August 19th, 2009

The Bell Fund has created a special program for interactive digital media projects with budgets that do not exceed $100,000. Grants will be awarded for up to 75% of the budget, to a maximum of $75,000 per project. Eligible projects must be associated with a licensed Canadian television program. Deadline for application to this Pilot [...]

Mad Men to bypass cable rules

Wednesday, August 12th, 2009

An deal between the American show’s distributor and Apple iTunes Canada makes Mad Men the first top-rated TV show to bypass Canada’s conventional TV protocols as a paid digital download.