Fox ‘Twee-Peat’ Proved Bulky, Offered Lessons: MediaPost Publications
Sunday, September 13th, 2009With the rise of social media, broadcasters are eager to prove their programming can adapt. In Fox’s “twee-peat” experiment last week, the network aired reruns of “Fringe” and “Glee” with Twitter feeds at the bottom of the screen. Both featured comments by actors and producers involved.
Each tweet had to be vetted for suitability to run [...]

