FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Archives

Archive for October, 2009


“Play for Free” Announces its Line-up Featuring FanTrust President

Monday, October 26th, 2009

Information wants to be free and so do games. But where newspapers, music, and films are struggling to find a way to make money with free content, the games industry is just doing it. Online games have gone up by 22 per cent over the last year and the market is at a point where [...]

Zynga’s FarmVille gamers donate to Haiti’s poor via virtual goods: VentureBeat

Monday, October 26th, 2009

The capacity to do good with a video game is a fledgling concept. It has been around for a while, but has never been executed in an outstanding way. Zynga, the hot developer of social games on Facebook, is the latest to give it a shot. And the company thinks it has found a way [...]

For social networks, it’s game on: USAToday.com

Monday, October 26th, 2009

Games are the killer app on social networks. Tens of millions of consumers are opting to play simple, quick games on Facebook, MySpace and elsewhere — often via their mobile devices. An estimated 100 million people are recent devotees of social games such as FarmVille, Mafia Wars, Sorority Life and Bejeweled. The gamers, many of [...]

Socialize Me – Tap Today’s Billion Dollar Social Games Sector with FanTrust

Monday, October 19th, 2009

Hundreds of millions of today’s gamers are enjoying light, fun, “snackable” games played within social networks. This fanbase is expected to surge to 250M in 2009 from 50M the previous year. The market for this upstart genre of entertainment is pegged at $2B. And with low production costs, unlimited free marketing and multiple revenue streams, [...]

Soon, Bloggers Must Give Full Disclosure

Tuesday, October 6th, 2009

On Monday, the F.T.C. said it would revise rules about endorsements and testimonials in advertising that had been in place since 1980. The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and social media sites like Facebook and Twitter to pitch their wares. The F.T.C. said that [...]