The face of Hulu in Canada is Rogers On Demand Online, an ad-supported online video service from cable giant Rogers Communications to launch nationwide on Nov. 30.

Transmedia has its antecedents in the serialized fiction of Charles Dickens and the interlocking characters and locations of William Faulkner’s fictional Yoknapatawpha County. Superheroes like Superman, created in the 1930s, came closer, appearing in comic books, radio and live-action serials but without coordination from a central creative force.
Jenkins coined the term around the time of [...]

Ice Pilots NWT Soars, Setting New Ratings Record!
* Ice Pilots NWT delivers highest-ever ratings for a Canadian series on History Television
* Highest-rated program on Specialty Television during its timeslot
The series premiere of the highly-anticipated Canwest original series Ice Pilots NWT garnered massive ratings with 459,000 viewers (2+), marking the highest audience ever for a Canadian [...]

Using new social-media tools, producers are trying to build up their old-media offerings and beef up their audiences for advertisers.

Just hours after Electronic Arts announced it was buying social gaming outfit Playfish for up to $400 million, Google has announced that it’s buying mobile ad network AdMob for $750 million in stock.
Since its inception, AdMob has served more than 125 billion mobile ads (according to the counter on its homepage) across a variety of [...]