Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign
Monday, December 28th, 2009The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode — thanks to cable, timeshifting and Internet options — advertisers are still willing to pay big ad dollars for a spot on Super Bowl Sunday.
That could be changing. For the first time in [...]

