FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Archive for August, 2010


Gaga for Fans

Monday, August 23rd, 2010

 It should come as no surprise that the world’s biggest superstar has a galactic appreciation for her fans. You get what you give. And the best relationship with audiences is based on reciprocity. “[T]here will never be something that I put before my fans,” said Lady Gaga in September’s Vanity Fair  (always the best issue [...]

Apple and Google set to capitalize (and compete) on Internet TV

Tuesday, August 17th, 2010

Connected TVs and set-top devices enabling consumers to view video from across the Internet on TVs could ultimately drive online video ads and marketing content budgets. The online video ad segment should grow at a 39% compounded annual growth rate (CAGR) during the next five years, becoming a more than $5 billion market by 2014, [...]

Broadband Content Delivery Draws Viewers, Revenues from Broadcast TV

Tuesday, August 10th, 2010

Broadband content, accessed using new media tools like wireless smartphones and Internet streams, continues to draw people and money away from traditional media outlets like radio and TV, according to an annual report on the Canadian communications industry. Even so, broadcast revenues increased three per cent to $14.4 billion, mostly as a result of the [...]

Zucker: No Guarantee Online TV Will Stay Free

Monday, August 2nd, 2010

Will NBC push Hulu to go pay only? The broadcaster’s chief executive alluded to this option today in an interview with the Wall Street Journal, saying that keeping TV shows free online is not “a foregone conclusion.” Zucker also expressed optimism about the Comcast merger review.