By Emily Wexler for Strategy Online.
CTV’s spectacular SuperBodies
Inspired by the forensic animation on the show CSI, SuperBodies was first introduced during the 2010 Olympic Games as a series of two-minute vignettes exploring the anatomy of elite athletes.
In February 2011, Discovery Canada aired a new incarnation – a 60-minute documentary that further explored the impact of competitive winter sports on the bodies of elite athletes.
In partnership with CTV Olympics and the Bell Broadcast and New Media Fund, an educational game app was created to support the doc. With 3D animation and original video segments, the SuperBodies mobile app allows users to peel away the human skin to reveal what truly happens on the inside when star athletes perform.
Online, Facebook and Twitter facilitated knowledge sharing and fan interaction with athletes and sports scientists.
With its continued success, CTV commissioned another 12 segments for the 2012 Summer Olympic Games in London.
This is an excerpt from StrategyOnline.ca. Click here to read the full article.
FanTrust client SuperBodies also won a prestigious W³ Award for “best innovative app”. The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as AvatarLabs, Big Spaceship, Block Media, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo! and many others.
This entry was posted Wednesday, October 5th, 2011 at 2:13 pm and is filed under FanTrust in the News, Peace Point, SuperBodies.
You can leave a response, or trackback from your own site.
