FanTrust Client SuperBodies Wins Transmedia Awards
By Emily Wexler for Strategy Online.
CTV’s spectacular SuperBodies
Inspired by the forensic animation on the show CSI, SuperBodies was first introduced during the 2010 Olympic Games as a series of two-minute vignettes exploring the anatomy of elite athletes.
In February 2011, Discovery Canada aired a new incarnation – a 60-minute documentary that further explored the impact of competitive winter sports on the bodies of elite athletes.
In partnership with CTV Olympics and the Bell Broadcast and New Media Fund, an educational game app was created to support the doc. With 3D animation and original video segments, the SuperBodies mobile app allows users to peel away the human skin to reveal what truly happens on the inside when star athletes perform.
Online, Facebook and Twitter facilitated knowledge sharing and fan interaction with athletes and sports scientists.
With its continued success, CTV commissioned another 12 segments for the 2012 Summer Olympic Games in London.
This is an excerpt from StrategyOnline.ca. Click here to read the full article.