VOD Shapeshifting in Europe
A new report reveals the growth and instability of today’s VOD marketplace in Europe, with an in-depth look at:
· Business and revenue models
· Geographic origin
· Type of player (telecom player, broadcaster, etc.)
· Their (cross-border) audience potential
· Content catalogues
VoD includes all non-linear audiovisual media services from a media service provider, which allows consumers to select and watch audiovisual content from specific catalogues at the time and place of their choosing.
This European Commission report covers catch-up services, “branded channels” e.g. on iTunes or Xbox, channels on video-sharing platforms, and smartphone or SMART TV applications that permit access to on-demand catalogues, and is categorised according to a few features:
· The revenue model (TVoD vs. SVoD vs. AVoD)
· The diffusion technology (OTT vs. walled garden network)
· The use conditions (DTO vs. rental; download vs. streaming)
You can download the full report by clicking this link:
https://ec.europa.eu/information_society/newsroom/cf/dae/document.cfm?doc_id=6355