FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Bell Broadcast and New Media Fund 2010 Annual Report Now Online

The Bell Fund 2010 Annual Report is now available online at the following link: http://bellfund.ca/annual-reports/2010/en/home.html 2010 Highlights ·         $11,133,214 was invested in the production of 83 cross-platform television and interactive digital projects ·         $860,575 was invested in the development of 22 projects ·         $122,000 sponsored 22 professional development activities across the country 1997-2010 Highlights ·         $93,222,308 invested in Canada’s cross-platform industry ·         $86,072,915 has been invested in the production of 614 cross-platform television and interactive digital projects ·         $6,291,833  has been invested in the development of 175 projects ·         $857,560 sponsored 149 professional development activities across ...

CRTC: Netflix Not a Broadcaster; Broadcast Industry Begs to Differ

Let's play a little game. One of these things is not like the others: CBC, CTV, Global, Netflix. If you guessed Netflix, you win. In the eyes of Canada's telecommunications authority, the CRTC, Netflix, which allows viewers to stream video content via their computers, Blu-ray players or game consoles, isn't considered a "broadcaster." But some industry groups think it should be. Part of being a broadcaster in Canada means that you're obliged to support Canadian programming. It's right there in the Canadian Broadcasting Act: "each element of the Canadian broadcasting system ...

Audience Participation: 10 Years of FanTrust

By Curt Cherewayko - Business in Vancouver January 11-17, 2011 [caption id="attachment_28351" align="alignright" width="298" caption=""I don't think that fan cult and fan culture is new. I think what we're seeing is how it unfolds and how it manifests in real time." - Photo by Dominic Schaefer"][/caption] If there's one thing Catherine Warren has learned from her media career, it's how powerful an audience can be. It's what convinced her 10 years ago to launch FanTrust Entertainment Strategies, through which she has helped broadcasters, ...

How can you use fan activity to support your main business?

As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV to broadcasters, secure distribution for film or get game publishing deals, you can still create compelling sales tools that take advantage of fan activity.

This fan activity may be your own, for example, if you have a website with respectable traffic stats; but you can also get great, relevant ...

‘Sanctuary’ in Sci Fi’s world

Hollywood Reporter article by Nellie Andreeva and Kimberly Nordyke Sci Fi Channel has greenlighted "Sanctuary," the first television series to use live-action actors against virtual sets in the style of the features "300" and "Sin City." Sci Fi has ordered a full 13-episode season of the new scripted drama series, which originated online as the first high-definition sci-fi Web series. "Sanctuary" hails from the "Stargate SG-1" ...