As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV to broadcasters, secure distribution for film or get game publishing deals, you can still create compelling sales tools that take advantage of fan activity.

This fan activity may be your own, for example, if you have a website with respectable traffic stats; but you can also get great, relevant ...

Hollywood Reporter article by Nellie Andreeva and Kimberly Nordyke Sci Fi Channel has greenlighted "Sanctuary," the first television series to use live-action actors against virtual sets in the style of the features "300" and "Sin City." Sci Fi has ordered a full 13-episode season of the new scripted drama series, which originated online as the first high-definition sci-fi Web series. "Sanctuary" hails from the "Stargate SG-1" ...

As an update to my earlier Jericho blog post, CNN Entertainment is now reporting that Jericho fans have shipped a total of 25 tons of nuts to CBS executives in hopes of getting their favorite show back on the air. Rumors are that the show will indeed be coming back for a midseason run. Nina Tassler, the president of CBS Entertainment explains that most fans were watching the show via Tivo or personal DVR, which don't register on the Nielsen ratings. According to Nielsen, viewership was down, but ...

In keeping with the spirit of the show, "Jericho" fans have sent over 13 tons of peanuts to CBS executives after the brass cancelled their favourite show. Many of these fans, who write fan fiction, have seen the success of other grassroots campaigns to get cancelled shows back on the air. We're now enjoying new episodes of Veronica Mars, Everwood and Arrested Development thanks to the dedicated fans of these shows. Let's hope for Jericho fans that the CBS executives understand their nutty message.

Disney-ABC Television group will become the first network broadcast television station to stream true High Definition 1280x720 resolution to the personal computer. In early July anyone with a computer and broadband connection can watch shows like "Grey's Anatomy," "Lost," and "Desparate Housewives," amongst others. The huge advantage for advertisers is that ads can now be geo-targeted based on the computer's IP address. This allows ads to be tailored to the consumers location and to their taste in television. This announcement will undoudedly spur on competing networks to release more HD content, ...