May 19th, 2011
Valuing fans brings producers, distributors and brands together, speaking a common language and putting the committed consumer first.
But what does it take for rights-holders to build out a property that appeals to brands and channel partners for a fan-friendly online success?
Here are FanTrust's top tips for connecting content creators and rights-holders with distributors and brands.
· Work in parallel with prospective sponsors and distributors before signing your deals
· Determine where you are on the spectrum of commercial versus pure-play content:
Content only
Sponsored/underwritten
Branded ...
Posted by admin
in Brands, Business, Convergence, Digital distribution, FanTrust Blog, News + Blog | No Comments »
February 7th, 2011
Everybody loves a fan! But what price love? As social networks and other tracking let you put a price on the head of each fan, soon ...
Posted by admin
in Brands, Business, Convergence, Demographics, Facebook, Fans, FanTrust Blog, Financing, General | No Comments »
January 13th, 2011
By Curt Cherewayko - Business in Vancouver January 11-17, 2011
[caption id="attachment_28351" align="alignright" width="298" caption=""I don't think that fan cult and fan culture is new. I think what we're seeing is how it unfolds and how it manifests in real time." - Photo by Dominic Schaefer"][/caption]
If there's one thing Catherine Warren has learned from her media career, it's how powerful an audience can be.
It's what convinced her 10 years ago to launch FanTrust Entertainment Strategies, through which she has helped broadcasters, ...
Posted by admin
in Bell Fund, Broadcast, Business, Casual Games, CMF, Community, Convergence, Emmy, FanTrust in the News, International Academy of Arts & Sciences, International Digital Emmy Awards, One Ocean, Rose D'Or, Social gaming, Social media | No Comments »
August 27th, 2009
Following over a year-long review by the Office of the Privacy Commissioner of Canada, Facebook announced changes to its privacy policy this morning in response to recommendations made by the Commissioner - improvements and technical changes it says will provide users with greater transparency and control over info they provide to third-party apps.
In terms of increasing the understanding and control a user has over the information accessed by third-party applications, Facebook is introducing a new permissions model that will require applications to specify the categories of information they wish to ...
Posted by admin
in Applications, Business, Chris Anderson, Conferences, Digital Headlines, Facebook, Gaming, NextNewNetworks, Talks | No Comments »
January 13th, 2009
Most of us in digital media have weathered all kinds of storms. We’ve witnessed the rise and fall and rebirth of convergence; suffered and survived the dot-com bust; raised capital in good times and bad; and generated revenues when people told us it couldn’t be done -- with everything from microtransactions to mobile messaging.
Even with the current economy, we have a wealth of experience to draw from and a lot to be optimistic about.
While retail experienced a modest Christmas, Facebook made about $35M from virtual gifts alone in 2008.
Business models ...
Posted by Catherine
in Business, Facebook, Fans, FanTrust Blog, United Way, virtual worlds | No Comments »
