February 4th, 2008
Translating China’s digital entertainment market – and audiences
In January, the Chinese government announced that the country will soon surpass the US with the most Internet users. With 210 million Internet users at the end of 2007, China is only 5 million users away from topping the US as the world’s largest Internet market.
But markets are much more than numbers – they represent demographics, psychographics, communities and fans.
Check out Henry Jenkins’ current posts about his China travels for a great read. Lead Investigator at ...
