FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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FanTrust President to speak at nextMEDIA Wrap Session

How will a softening online ad sales market affect your monetization strategy? How will upcoming government regulation such at the CRTC New Media review and Copyright regulation affect your digital media initiatives? And how will ISP and Telco policy change how your content is distributed and monetized? Catherine Warren, FanTrust President, will provide insights into how to profitably navigate digital entertainment’s complex business landscape at this year's nextMEDIA Wrap Session, "Burning Business Issues". Date and time: Sunday, June 8, 2:40-3:40pm Location: Coleman / Beatty, Fairmont Banff Springs
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Catherine Warren at VIDFEST’s Convergence 2008: How to communicate with your audience online

FanTrust President Catherine Warren's joins VIDFEST's Convergence 2008, asking "Are You Talking To Me?" This session will consider whether widespread broadband penetration will change the way brands need to communicate to large audiences to drive response, the importance of balancing awareness and relationships and the opportunities and potential pitfalls of being a true market leader in the digital realm. Date and time: Thursday, May 22, 4pm Location: Granville Island Arts Club Theatre, 1585 Johnston St., Revue Stage
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FanTrust President to discuss shifting demographics and untapped markets at Vancouver Game Summit

Catherine Warren, FanTrust President, will be speaking at the Vancouver International Game Summit as part of Vancouver Digital Week. The management track panel "Untapped markets, Who are the customers?" will explore the changing demographics of console, handheld, casual and mobile games. What is the state of the current client base and where is it forecasted to be in the future? This panel will provide current data on what groups have not yet been accessed representing new markets and opportunities for the game designs of tomorrow for both large and small studios. Date and time: Wednesday, May ...
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Excuse me, may I have your digital autograph?

Mathew Ingram, who writes the Internet media blog Ingram 2.0 for The Globe and Mail, recently posted a great article about the first-ever ROLF-Con (ROLF is the Internet/ mobile chat acronym for "rolling on the floor laughing), an event held on the MIT campus that brought together Internet celebrities and their fans. I, for one, would have given my right hand to meet Christian Ladner, Toronto-ex pat living in L.A., Internet copywriter, and creator/ blogger for Stuff White People Like (#2 - Religions that ...
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FanTrust’s ICEpicks

FanTrust’s Catherine Warren will be attending ICE 2008, Canada’s pre-eminent conference on interactive media in Toronto, March 26-28. Catherine will play double-duty at the conference - as ICE advisory board member and panel moderator. As always, here are FanTrust’s “Top 3” picks for ICE 2008: Making It: Building entertainment properties outside the system Why: This master class session (moderated by Catherine Warren, Fan Trust President) will explore the strategies and tactics taken by the creator of a successful, nontraditional 360-degree multiplatform property. Brent Friedman’s ...
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