December 19th, 2011
By Etan Vlessing for StrategyOnline.ca
History Television’s Ice Pilots NWT reality series is sending viewers on an
online scavenger hunt to beef up its third-season website.
The digital extension comes courtesy of design studio Switch United, social games producer Pug Pharm Productions and FanTrust.
Using Pug Pharm’s proprietary technology, Vancouver-based Switch United turned the Ice Pilots NWT website into the homepage for
Air Hunt, where fans for the TV series are invited to collect hidden cargo by flying around dodging birds, bad weather and other aircraft.
The flight-related mini-game is targeted at the show’s core audience, which ...
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June 20th, 2011
Drumbeat would be too strong a word. But in recent months there’s been a steady patter of news indicating a fresh urgency in the world of original Web series: projects involving high-profile filmmakers, additional rounds of financing, redesigned and expanded video-sharing sites.
One thing that has characterized these developments is that they haven’t involved many actual, reviewable new series. (One exception was the Kiefer Sutherland vehicle “The Confession” on Hulu, which didn’t cause much of a stir but may be turned into a feature film anyway.)
The notion — driven by the success of ...
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May 19th, 2011
Valuing fans brings producers, distributors and brands together, speaking a common language and putting the committed consumer first.
But what does it take for rights-holders to build out a property that appeals to brands and channel partners for a fan-friendly online success?
Here are FanTrust's top tips for connecting content creators and rights-holders with distributors and brands.
· Work in parallel with prospective sponsors and distributors before signing your deals
· Determine where you are on the spectrum of commercial versus pure-play content:
Content only
Sponsored/underwritten
Branded ...
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May 4th, 2011
The Bell Fund 2010 Annual Report is now available online at the following link:
http://bellfund.ca/annual-reports/2010/en/home.html
2010 Highlights
· $11,133,214 was invested in the production of 83 cross-platform television and interactive digital projects
· $860,575 was invested in the development of 22 projects
· $122,000 sponsored 22 professional development activities across the country
1997-2010 Highlights
· $93,222,308 invested in Canada’s cross-platform industry
· $86,072,915 has been invested in the production of 614 cross-platform television and interactive digital projects
· $6,291,833 has been invested in the development of 175 projects
· $857,560 sponsored 149 professional development activities across ...
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