February 7th, 2011
Value to Valuation: How Fans Can Help You Boost Worth
Everybody loves a fan! But what price love? As social networks and other tracking let you put a price on the head of each fan, soon ...
Digital Headlines
January 24th, 2011
New media, new television sets, new business model
It has become an annual tradition: As soon as the holidays are over, the tech community descends on Las Vegas to conjure the Ghosts of Gadgets Yet To Come.
Sin City’s sprawling Consumer Electronics Show offers a peek at the newest devices vying for your dollar, and every year, something emerges as the main attraction. One of this year’s stars was the Web-enabled television set. Every major company that makes televisions, including Sony, Samsung and Toshiba, has been rolling out screens that connect not just to a cable or satellite box, ...
January 13th, 2011
Audience Participation: 10 Years of FanTrust
By Curt Cherewayko - Business in Vancouver January 11-17, 2011
[caption id="attachment_28351" align="alignright" width="298" caption=""I don't think that fan cult and fan culture is new. I think what we're seeing is how it unfolds and how it manifests in real time." - Photo by Dominic Schaefer"][/caption]
If there's one thing Catherine Warren has learned from her media career, it's how powerful an audience can be.
It's what convinced her 10 years ago to launch FanTrust Entertainment Strategies, through which she has helped broadcasters, ...
September 9th, 2010
Strong Demand for CMF Experimental Stream Funding
The Canada Media Fund (CMF) today announced that the future of content and content delivery in Canada is being bolstered by home grown innovation, as evidenced by the strong demand for funding through the CMF's Experimental Stream. Applications submitted for funding by the first deadline, July 5, 2010, vastly exceeded the $16.2 million available at this round. Over 250 applicants have requested almost $90 million to support 120 production ($57 million requested), 112 development ($25 million requested), and 21 marketing ($8 million requested) projects. First round applicants represent all regions ...
May 14th, 2008
Catherine Warren at VIDFEST’s Convergence 2008: How to communicate with your audience online
FanTrust President Catherine Warren's joins VIDFEST's Convergence 2008, asking "Are You Talking To Me?"
This session will consider whether widespread broadband penetration will change the way brands need to communicate to large audiences to drive response, the importance of balancing awareness and relationships and the opportunities and potential pitfalls of being a true market leader in the digital realm.
Date and time: Thursday, May 22, 4pm
Location: Granville Island Arts Club Theatre, 1585 Johnston St., Revue Stage
