January 13th, 2009
Most of us in digital media have weathered all kinds of storms. We’ve witnessed the rise and fall and rebirth of convergence; suffered and survived the dot-com bust; raised capital in good times and bad; and generated revenues when people told us it couldn’t be done -- with everything from microtransactions to mobile messaging.
Even with the current economy, we have a wealth of experience to draw from and a lot to be optimistic about.
While retail experienced a modest Christmas, Facebook made about $35M from virtual gifts alone in 2008.
Business models that are free to customers -- and both traditional and ...
Share this entry:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted by Catherine
in Business, Facebook, FanTrust Blog, Fans, United Way, virtual worlds | No Comments »
November 7th, 2008
Today, the term “social media” is used interchangeably with “Web 2.0” to describe digital tools and online destinations where individuals can share and connect with others – from social networks like
Facebook, social bookmarking tools like
Delicious, photo sharing sites like
Flickr, and online video sites like
YouTube.
Not too many years ago, the term was used to describe campaigns aimed at positive personal or social change and was also called “socially conscious media”. One excellent example is the
Global Media Aids Initiative.
No ...
Share this entry:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted by Brandi
in Facebook, FanTrust Blog, General, Global Media AIDS Initiative, Social media, TheElders, United Way, YouTube | No Comments »
June 24th, 2008
YouTube. Google. Facebook. All of these channels are seriously underexploited by many entertainment companies, given that there are a number of simple things that content creators can do right now to capitalize on each.
With YouTube it is important that producers don’t just upload content and wait for hits. YouTube provides a number of strategies and tactics to drive traffic to your content; it is baffling that most producers don’t follow these guidelines.
Google ads generate real dollars with targeted advertising; it is amazing how many high traffic sites don’t host Google ads and leave these dollars on the table. In fact, ...
Share this entry:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted by Catherine
in Facebook, FanTrust Blog, Google, Monetization, YouTube | No Comments »
April 18th, 2008
Is there money to be made in Facebook? According to Adonomics, the answer is yes, particularly for developers that tap into the fan bases of entertainment properties.
Adonomics is an online source of Facebook analytics, enabling visitors to track the growth, activity, and valuation of companies that develop applications for Facebook - as well as valuation of individual applications.
In its latest blog entry,
Building the Social Suite of Category Killer Apps for Facebook, Adonomics identified the top ten trends in Facebook application ...
Share this entry:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted by Brandi
in Applications, Facebook, FanTrust Blog, Fans, News + Blog | 2 Comments »