FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Low hanging fruit - YouTube. Google. Facebook.

YouTube. Google. Facebook. All of these channels are seriously underexploited by many entertainment companies, given that there are a number of simple things that content creators can do right now to capitalize on each. With YouTube it is important that producers don’t just upload content and wait for hits. YouTube provides a number of strategies and tactics to drive traffic to your content; it is baffling that most producers don’t follow these guidelines. Google ads generate real dollars with targeted advertising; it is amazing how many high traffic sites don’t host Google ads and leave these dollars on the table. In fact, ...
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Is there money to be made in Facebook?

Is there money to be made in Facebook? According to Adonomics, the answer is yes, particularly for developers that tap into the fan bases of entertainment properties. Adonomics is an online source of Facebook analytics, enabling visitors to track the growth, activity, and valuation of companies that develop applications for Facebook - as well as valuation of individual applications. In its latest blog entry, Building the Social Suite of Category Killer Apps for Facebook, Adonomics identified the top ten trends in Facebook application ...
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