FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Connecting with Fans

Excerpt from an article by Mark Manick for TechDirt.com. Click here for the full article. Carl J points us to a story from a couple months back, of how singer Paul Simon found a neat way to connect with fans (well, one fan in particular). As you can see in the YouTube video, Simon invited one fan on-stage to play a song. As we've discussed, one of the ...

Value to Valuation: How Fans Can Help You Boost Worth

Everybody loves a fan! But what price love? As social networks and other tracking let you put a price on the head of each fan, soon ...

Gaga for Fans

 It should come as no surprise that the world’s biggest superstar has a galactic appreciation for her fans. You get what you give. And the best relationship with audiences is based on reciprocity. “[T]here will never be something that I put before my fans,” said Lady Gaga in September’s Vanity Fair  (always the best issue of the year, the arrival of which is bittersweet as it heralds the last of summer).  “I have a relentless pursuit in me to give everything in me to my fans to make ...

Digital Fans Go Wild for Vancouver 2010 – FanTrust: Your Mission Control for Olympic Fan Action

Sunshine, T-shirts and outdoor concerts. This can only mean one thing: it’s time for the Winter Olympics! In the spirit of Vancouver 2010, and live from FanTrust’s Vancouver headquarters, we are blogging about Olympic fans and Olympic fever – because, hey, it’s hot here at fan-central. FanTrust was also just chosen among the top digital businesses that "amazes & inspiresfor 2010 Olympics & fans. In this spirit, we wanted to feature what we know best: the fans. So, how are active Olympic fans flying their digital freak flags this ...

Been there, done that: Fortified by experience

Most of us in digital media have weathered all kinds of storms. We’ve witnessed the rise and fall and rebirth of convergence; suffered and survived the dot-com bust; raised capital in good times and bad; and generated revenues when people told us it couldn’t be done -- with everything from microtransactions to mobile messaging. Even with the current economy, we have a wealth of experience to draw from and a lot to be optimistic about. While retail experienced a modest Christmas, Facebook made about $35M from virtual gifts alone in 2008. Business models ...