News Archive for: ‘FanTrust in the News’

Audience Building: Meeting Fans on Their Own Terms

By Gaëlle Engelberts Digital media veterans Catherine Warren and Moyra Rodger share five ways to build a loyal audience. From one-way to two-way communications Catherine Warren, the president of FanTrust that was established more than 15 years ago, has been

First 24-hour eSports Channel to Launch in Canada

Strategic deal between Canada’s Super Channel & global broadcaster GINX eSportsTV will bring the world of competitive video games and live tournament coverage to television and on-demand audiences. LONDON & EDMONTON, Canada (Feb 15, 2017) – Premium Canadian broadcaster Super Channel and leading

Analysts differ on viability of Hulu’s live TV service

By Joseph Williams Following AT&T Inc.’s DIRECTV Now and Alphabet Inc.’s YouTube TV moves, Hulu LLC on May 3 dropped its expected live TV offering into a growing pool of digital bundles. Despite Hulu’s legacy as an early mover in

YouTube TV goes after traditional video

By  Joseph Williams While Google has only waded into the over-the-top video space with its new limited YouTube TV offering, the platform could change the video advertising business as it expands. The Alphabet Inc. unit will compete with similar offerings

A new Hulu takes shape

By Joseph Williams OTT is growing up. Netflix Inc. has long led the way in monetizing video on demand, and many OTT companies have tried to recreate its recipe. But the first way to profit is never the only way

Comcast, Netflix pushed into awkward embrace

By Joseph Williams While Netflix has struck deals with several telecommunications companies to streamline access to its service, until recently, the largest cable MSO in the country had avoided embracing the digital video giant. Industry observers said Comcast’s new willingness

FanTrust at MIPTV 2016

Digital Articles & Panel Discussions A selection of top trends, key commentary and timely coverage from The World’s Television Content Market held annually in Cannes, France. Click on the image to view the magazine  

Bell Fund Partners with MIPTV 2016 as Exclusive Official Chair for Digital Talks

Four Conference Sessions to Feature Digital Advances and Experts Toronto, Cannes, March 31, 2016 – Digital entertainment advances take centre stage this year at MIPTV the world’s content market, held annually in Cannes. From April 4-7, 2016, media moguls and

ESports: Come for the Superstars, Stay for the Digital Innovation

By: Catherine Warren Keen to keep your digital strategy up to date? Look no further than eSports for inspiration! Watching other people play video games might seem like the definition of passive viewing. But eSports is where the action is

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