Monday, February 22, 2010 – Excerpted from the article by Karla Bruning The sky is falling. The U.S. men have beaten Canada at their own game—for now. And after all the hype and hoopla surrounding these Olympics games, Canada may need hockey gold now more than ever. “To beat Canada on their own soil is special,” said U.S. forward Ryan Kessler of the cross-border showdown, which ended in the biggest U.S. v. Canada upset since the epic figure skating Battle of the Brians at the 1988 Calgary games. While NBC’s primetime coverage went ...

New York/Vancouver – February 23, 2010  –  Each year, the International Academy of Television Arts & Sciences publishes its Emmy Almanac Winners’ Edition, showcasing the Academy’s activities and serving as a “Who’s Who” of media and entertainment. As an authority on “Competing in the Digital Space,” FanTrust President Catherine Warren was among those featured in the newly published 2009-2010 edition. “It takes tremendous ingenuity and business acumen to compete in the ever-shifting digital environment,” said Warren, whose management consultancy FanTrust provides media deal-making and strategic advice to entertainment companies on digital ...

Vancouver – February 10, 2010 – While the world gears up to watch the Winter Olympics, and the international media descends on Vancouver, fans around the globe are showing their support for the Games with unprecedented social media activity, tweeting, blogging and posting out loud from digital roof-tops. To capture this fan buzz and to showcase original, innovative and motivational fan activities, FanTrust Entertainment Strategies is newsgathering and analyzing this Olympic fan momentum to share with the international press. A recognized expert in British Columbia’s digital sector, which includes more than 1,300 ...

Content 360 Brands Bring Development Dollars to Cannes

Coca-Cola and advertising agency Ogilvy, have just announced they will award a €10,000 development contract at MIPTV 2010 for the best branded content idea to engage teens, as part of the 5th annual Content 360 Challenge.

The idea can take the shape of a TV show, a web movie series, a mobile application, ad game or other formats.

The Content 360 Challenge at MIPTV offers producers of all stripes the chance to pitch directly to media, brand ...

Creators of original web video now have a new source of funding. Canada’s Independent Production Fund (IPF) is launching a pilot program to fund drama series created for any platform. In recognition of the evolving broadcast environment, the IPF will provide equity financing not only to drama series with a television broadcast license, but also to scripted drama series that are designed and produced initially for online exploitation. “After the media financing doldrums of 2009, this money and leap of faith towards digital audiences couldn’t come at a better time,” said ...