FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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New media M&A & investment roundup

Digital media continues to thrive when it comes to financings, despite the global economic downturn. . New York-based Peachtree Media Advisors has released its annual report outlining mergers, acquisitions and capital raised by the online sector in 2008. Some key points of interest: The online media sector raised $3.5 billion USD in venture capital in 2008, a 22% increase over the $2.9 billion in capital raised in 2007. The "enabling" sector saw the largest increase in capital raised, up 124% with $892 million in 2008. The mobile sector also ...

Session Four: Setting your digital resolutions for 2009

Take charge of your digital strategy, with FanTrust's step-by-step plan. Here's how to set yourself up for success with a laser focus on accountability. In the latest three blog sessions, FanTrust has helped your company to articulate digital goals for 2009; identify the niche value offered to your fans; and better understand your fan base. Welcome to the FanTrust guide to digital success – Setting Your Digital Resolutions for 2009. December is traditionally a time for reflection and goal-setting, both personal and professional. Though you know what ...

More money, money, money, money

Currently, there is no one model for financing a digital entertainment project - or a digital company, for that matter. Investors the world over all seem to look for the same things, whether you are in the old-fashioned widget business or the digital media business. Investors that I have worked with over the years all want to see: A great management team – source world-class talent A specific niche within the competitive landscape – you want some competition; Pepsi isn’t Pepsi without Coke A solid business plan and revenue model – use standard financial ...