Social networking site Facebook has put trade mark protections in place ahead of a move this weekend to allow users to register domain names for their profile pages. One trade mark expert has said that the measures are more than adequate. The company will allow users to register any name they like after the main Facebook address, such as: www.facebook.com/nike. This raises the prospect of individuals registering names that are trade marked to companies or organisations. The company has put in place a pre-registration process by which companies can list their trade marks and bar others from registering them as ...

For nearly a decade mobile advertising has proven to be the great white whale of digital marketing -- forever on the horizon, but perpetually out of reach. But thanks to Apple's iPhone and App Store, that's all about to change. But thanks to Apple's iPhone and App Store, that's all about to change. The numbers to date are staggering: 1 billion applications served, 35,000 applications available and more than 30 million devices in market. Apple's meteoric success with the App Store (launched a mere nine months ago) is fueling a mobile-application market boom. Consumers, once wary of using ...

Entertainment’s stock, like lipstick sales and hemlines, tends to go up in troubled times. With its immersive vibe and interactive allure, new media entertainment offers new forms of escapism. And after the dotcom market meltdown, which in retrospect almost seems quaint, it’s nice to be on the outside looking in rather than the eye of the economic maelstrom. Even better, digital media fundamentals appear stronger than ever. A recent study reports that people would rather keep Internet, video and voice services in their budgets than any other type of expense, including personal care products, gym memberships and apparel. ...

Bell Fund launches today’s definitive resource Novel format to ensure relevance for years to come June 1, 2009 (Vancouver, Toronto) The Bell Broadcast and New Media Fund has created an online source of information about the many aspects of revenue generating potential for multi-platform projects. This original resource, www.bellfundbliki.ca, is designed for both the Canadian and international digital media and broadcast communities and provides a comprehensive overview with strategies for success. The Bell Fund’s “bliki,” ...

We've heard about indie developers making millions of dollars in revenue from mobile and social media apps, but what about a giant like CBS? CBSi has an app for TV.com, not to mention music apps for Last.fm and third-parties like AOL—but are users flocking to them? Are advertisers? Our Staci D. Kramer got the scoop from Zander Lurie, CBSI’s CFO, about whether its mobile app business is booming. Read full article at mocoNews.net via nextmedia-source