YouTube. Google. Facebook. All of these channels are seriously underexploited by many entertainment companies, given that there are a number of simple things that content creators can do right now to capitalize on each. With YouTube it is important that producers don’t just upload content and wait for hits. YouTube provides a number of strategies and tactics to drive traffic to your content; it is baffling that most producers don’t follow these guidelines. Google ads generate real dollars with targeted advertising; it is amazing how many high traffic sites don’t host Google ads and leave these dollars on the table. In fact, ...