FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."
April 8th, 2008
March 26th, 2008
ICE Cubes – a series of podcasts that examines current trends and news stories in interactive entertainment – launched this week in conjection with the Interactive Content Exchange (ICE) conference.
An ICE 2008 advisory board member and presenter, FanTrust President Catherine Warren recently sat down with ICE Cubes host and producer Alan Sawyer to share her thoughts about the digital ABC’s – audience, business and content – including:
How audiences are changing entertainment content and the business of entertainment Aggregating fans to monetize online content Developing a profitable digital strategy ...March 17th, 2008
FanTrust’s Catherine Warren will be attending ICE 2008, Canada’s pre-eminent conference on interactive media in Toronto, March 26-28.
Catherine will play double-duty at the conference - as ICE advisory board member and panel moderator.
As always, here are FanTrust’s “Top 3” picks for ICE 2008:
Making It: Building entertainment properties outside the system
Why: This master class session (moderated by Catherine Warren, Fan Trust President) will explore the strategies and tactics taken by the creator of a successful, nontraditional 360-degree multiplatform property.
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