DHX Media will benefit from access to a fast growing network of kids’ entertainment centres catering to the same target audience as do DHX Media’s core entertainment content properties. This overlapping target audience is expected to provide for cross promotion opportunities for DHX Media’s existing and future content properties. This acquisition provides another opportunity for DHX Media to build on its strategy of exploiting its content across new and emerging platforms.

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Montreal, Canada-based Tribal Nova is an established, on-line game developer and operator of gaming and video-on-demand (VOD) broadband channels for children 3 to 12. Tribal Nova commercializes these channels in partnership with major children’s TV broadcasters and Internet Service Providers (ISPs) in North America and Europe, and shares significantly in the subscription revenues generated.

The partnership will provide another platform over which DHX Media can exploit its content library. DHX Media will also benefit from its equity participation by introducing Tribal Nova to its children’s broadcaster clients around the world for whom an internet presence with a viable business model. Tribal Nova will offer broadcasters the ability to create new revenue streams from its subscription service gaming and VOD platforms.

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