FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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MIPTV: Online Games Reach A Higher Pitch

There has been a been a quantum leap at this year's Online & Social Games Public Pitch, according to host and moderator Catherine Warren, president of FanTrust. The Content 360 gathered together MIPTV hopefuls wanting to make their mark in one of the most dynamic areas in games and entertainment. They had come not only to pitch their projects, but also to hear industry leaders debate on monetising games, attracting fans with social media and other hot issues. Speaking after the event, Warren said: "We are seeing a tremendous increase in the ...

Calling All Digital Innovators: 3 days Left to Submit Your Projects to Content 360

Enter the Content 360 competition now for the chance to pitch your expertise live to the global TV an media industry at MIPTV in Cannes, France next April 4-6. There is also an opportunity to win development contracts with FremantleMedia and the National Film Board of Canada. Deadline: 22 February for projects in any of 4 categories: interactive & digital formats, online & social games, youth engagement on smartphones, and tablet & social TV apps! Click here to submit your project!

Emmy Award Judge and FanTrust President Catherine Warren to Join a Distinguished List of Luminaries at the International Digital Emmy Awards in Cannes

The world’s most prestigious digital event hosts a red carpet line-up at MIPTV [caption id="attachment_30051" align="alignright" width="150" caption="Photo courtesy of The International Emmy Awards"][/caption] PARIS/NEW YORK, March 22,  2010  - Jason Priestley, best known for his role as Brandon Walsh on the hit series Beverly Hills 90210, will host The International Digital Emmy Awards on Monday,  April 12, at MIPTV in Cannes it was announced by The International Academy of Television Arts ...

Creative tension as finalists pitch in for Content 360 awards

Finalists at the Content 360 Interactive Educational Formats for Cross-Media - held at MIPTV in Cannes, France -  battled it out in five-minute pitching sessions to jurors Hye Chung Eun, senior researcher at the Korean Broadcast Institute, and Catherine Warren, FanTrust Entertainment Strategies' founder and president, for the $10,000 development funding prize. Selected from 56 entries covering 23 countries, the presentations were all cross-media format ideas that combined education and entertainment. "One thing that works well with all these ideas is that they connect audiences and consumers together," said Catherine Warren. "They ...

Fans control online games, MIP delegates learn

Companies may create online games, but the fans ultimately control them, Hilmar Petursson, CEO of CCP Games, told a conference on community entertainment today. Demonstrating his Eve Online massively multiplayer sci-fi online game, which has 300,000 players – equal to the population of Iceland where his company is based – he said he had to scan the fansites to find out what users were doing in the virtual world CCP had created. He could also read the Eve magazines, which have 10,000 subscribers at $15 a time. Right from the start, ...