December 10th, 2009
Fans of Dilbert and The New Yorker Cartoons Can View Animated Clips of the Comics With Their Daily Schedule Directly on Their BlackBerry Smartphone
Santa Monica, CA / Waterloo, ONTARIO – RingTales (www.ringtales.com), a digital media content company that produces and syndicates animated video versions of world renowned print cartoons s across all digital media, and Metranome (www.metranome.net), a leading mobile applications production company, have partnered to launch the first ever animated Dilbert and New Yorker “Cartoon a Day” integrated calendar applications for BlackBerry.
FanTrust client Metranome 2009 is one of Canada's ...
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November 9th, 2009
Just hours after Electronic Arts announced it was
buying social gaming outfit Playfish for up to $400 million, Google
has announced that it’s buying mobile ad network AdMob for $750 million in stock.
Since its inception, AdMob has served more than 125 billion mobile ads (according to the counter on its homepage) across a variety of platforms including
iPhone and
Android.
Read the full article at
Mashable.
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October 2nd, 2009
MiC regularly invites Canada's media gurus to survey the mediascape and share the things they find most interesting and noteworthy. Today, drawing on over 20 years in the mobile industry and fresh from the Mobile Entertainment Forum (MEF) Thought Leadership event in Toronto, MEF Americas vice-chair and president and CEO of Impact Mobile Gary Schwartz shares his picks.
Every mobile conference or editorial in 2009 has started out with a discussion on the application revolution. If apps are key to the mobile experience, here are some things to be aware of. Nielsen ...
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October 2nd, 2009
There is no question that push media metrics such as cost-per-click (CPC) and cost-per-thousand (CPM) are valuable measurement tools.
But mobile measurement can accurately tackle "place" of engagement, "quality" of engagement, "duration" of engagement, and the Holy Grail of "conversion" to high ROI destinations . . .
Read the full article by Gary Schwartz, CEO / President of Impact Mobile at
Mobile Marketer
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January 20th, 2009
With $2M in capital, mobile application leader puts free, broadcast-quality video in consumer’s pockets and gives entertainment brands new revenue channels
WATERLOO, ONTARIO/VANCOUVER, BC – January 20, 2009 – Metranome, the creators of mobile video applications for smartphones and portable devices such as the iPhone™ and iPod touch®, has retained FanTrust Entertainment Strategies for business development, community-building and to capture its share of the global mobile content sector worth $167 billion by 2013.
“We chose FanTrust for our business development because of its track-record in digital deal-making, its global executive network of ...
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