What is the changing face of gamers? If yesterday’s sweet spot used to be the geeky, single, 18-34 year old male with disposable income who played increasingly complex games on average 30-hours per week, then today’s demographic looks like the polar opposite: grandmotherly pensioners and pre-tweens snacking on casual portal games. From the very old to the very young, these “bookend” generations are changing the face of gaming and the business models at its core. There are all kinds of strange signs that gaming is changing. With the recent release of ...

On July 3, 2008, Google AdSense made the following announcement on its official blog: Earning revenue from YouTube videos just got easier We'd like to let you know about two recent improvements to video units that make them more easy and appealing to place on your sites. First, we've partnered with some new content providers that we'd like to highlight. These partners have signed on to let AdSense publishers embed their videos and share in the ad revenue. Broadbandtv: "Broadbandtv is partnering with YouTube to bring the very best video program lineup to a growing and engaged online audience. Broadbandtv ...

YouTube. Google. Facebook. All of these channels are seriously underexploited by many entertainment companies, given that there are a number of simple things that content creators can do right now to capitalize on each. With YouTube it is important that producers don’t just upload content and wait for hits. YouTube provides a number of strategies and tactics to drive traffic to your content; it is baffling that most producers don’t follow these guidelines. Google ads generate real dollars with targeted advertising; it is amazing how many high traffic sites don’t host Google ads and leave these dollars on the table. In fact, ...