August 5th, 2008
What is the changing face of gamers? If yesterday’s sweet spot used to be the geeky, single, 18-34 year old male with disposable income who played increasingly complex games on average 30-hours per week, then today’s demographic looks like the polar opposite: grandmotherly pensioners and pre-tweens snacking on casual portal games. From the very old to the very young, these “bookend” generations are
changing the face of gaming and the business models at its core.
There are all kinds of strange ...
Posted by Catherine
in Demographics, FanTrust Blog, Gaming, Monetization, NPR | No Comments »
July 4th, 2008
On July 3, 2008, Google AdSense made the following announcement on its official blog:
Earning revenue from YouTube videos just got easier
We'd like to let you know about two recent improvements to video units that make them more easy and appealing to place on your sites. First, we've partnered with some new content providers that we'd like to highlight. These partners have signed on to let AdSense publishers embed their videos and share in the ad revenue.
Broadbandtv: "Broadbandtv is partnering with YouTube to bring the very best video ...
Posted by admin
in BroadbandTV, Clients and Partners in the News, FanTrust in the News, Google ads, Monetization, Online video, YouTube | No Comments »
June 24th, 2008
YouTube. Google. Facebook. All of these channels are seriously underexploited by many entertainment companies, given that there are a number of simple things that content creators can do right now to capitalize on each.
With YouTube it is important that producers don’t just upload content and wait for hits. YouTube provides a number of strategies and tactics to drive traffic to your content; it is baffling that most producers don’t follow these guidelines.
Google ads generate real dollars with targeted advertising; it is amazing how many high traffic sites don’t host Google ...
Posted by Catherine
in Facebook, FanTrust Blog, Google, Monetization, YouTube | No Comments »
