February 23rd, 2011
British Columbia Film has just launched a one-year pilot program to provide film and television production companies with financing for a wide range of interactive digital media projects.
Winning projects will get up to $25,000 and companies do not need to provide or source additional funds. Proposals that include "expert consultants" will have winning edge!
To discuss how BC Film Digital Readiness Program consultants at FanTrust can work with your company to build digital expertise, strategic partnerships, original content and active fans, please contact FanTrust President Catherine Warren, cath[at]
fantrust.com; 604-724-4609.
Applicants must ...
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in BC Film, Digital Headlines, General, Multiplatform-Strategies | No Comments »
November 15th, 2010
At the nexus of entertainment, business and physics, FanTrust president Catherine Warren talks about how a foundation in science prepared her for a career of risk-taking and entrepreneurship in the high-stakes world of digital media.
For the full profile click
here.
Thanks to FanTrust clients
Image Media Farm, which provided Global TV with its studios as the location for this shoot, and to ...
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in FanTrust in the News, General, Movies, Multiplatform-Strategies, New Media, Social media | No Comments »
June 24th, 2010
An increasing number of young people use the Web as an alternative to watching TV - or they use both platforms simultaneously - so programmers at provincial educational broadcaster TVO have revamped and redesigned TVOKids.com, the online destination for kids from ages 2 to 11.
"The way children consume content is changing rapidly," explained Pat Ellingson, Creative Head Children's Media at TVO. "Traditional television continues to be a powerful draw. We are not decreasing our focus on providing a unique broadcast offering. However, the tastes and wants of the "kid" audience are ...
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June 10th, 2008
As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV to broadcasters, secure distribution for film or get game publishing deals, you can still create compelling sales tools that take advantage of fan activity.
This fan activity may be your own, for example, if you have a website with respectable traffic stats; but you can also get great, relevant ...
Posted by Catherine
in Broadcast, FanTrust Blog, Multiplatform-Strategies, Television | No Comments »
April 23rd, 2008
Digital audiences are changing the revenue, delivery and engagement strategies of entertainment companies – meaning “first window” is no longer synonymous with “TV” or “cinema”.
In her lunch-hour MIDMA Speaker Series session, FanTrust Entertainment Strategies President Catherine Warren will walk through:
Case studies of how new entertainment companies are capitalizing on digital fans (and what some entertainment companies are doing wrong)
Business and revenue models that have garnered critical success with fans – and profits
How producers can grow their sales ...
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in Events, FanTrust Blog, Multiplatform-Strategies, News + Blog, Talks | No Comments »
