As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV to broadcasters, secure distribution for film or get game publishing deals, you can still create compelling sales tools that take advantage of fan activity. This fan activity may be your own, for example, if you have a website with respectable traffic stats; but you can also get great, relevant stats by pilfering fan data from show, film or game ...

Digital audiences are changing the revenue, delivery and engagement strategies of entertainment companies – meaning “first window” is no longer synonymous with “TV” or “cinema”. In her lunch-hour MIDMA Speaker Series session, FanTrust Entertainment Strategies President Catherine Warren will walk through: Case studies of how new entertainment companies are capitalizing on digital fans (and what some entertainment companies are doing wrong) Business and revenue models that have garnered critical success with fans – and profits How producers can grow their sales opportunities (and shorten their sales cycle) by seeking out new ...

FanTrust is a digital management consultancy. We work with entertainment and technology companies and investors to grow businesses around digital markets. We also serve universities and professional associations, partnering them with industry for research, talent and capital. In essence, we are digital matchmakers helping bridge different media and build innovative companies and IP. The value that we bring is a laser focus on the fans, the digital audiences and committed consumers that interact with multi-platform content. While we work with large public companies, start-ups and everything in between, the FanTrust approach is to build highly customized ...

The FanTrust blog goal is to unite entertainment fans and entertainment professionals and inspire new kinds of collaboration. Share your fandom and your fan strategies. Riff on the blur between user generated and professional content. Grapple out loud with your rights issues versus your open source ethic. Above all, please join us as the story unfolds. To kick off the FanTrust blog, "where fans and entertainment meet", it had to be The Simpsons. There is no better example of multiplatform success, gigantic demographic appeal and a Mobius strip of life-imitating-art-imitating-life in licensing deals. The characters got their start as video ...

Microsoft and Disney announced at the E3 Media and Business summit that a selection of films are available for download on Xbox LIVE Marketplace. Classic films and new releases from fifteen of Disney's partners will be available for download in high definition and standard definition based on Microsoft's points system. This announcement marks yet another collaboration on digital delivery and cross-platforming of HD entertainment, not to mention, the increased partnering of video games and films. This was a no-brainer for Disney given that in seven months Xbox Marketplace has seen 10 million downloads and the game platform already ...