September 4th, 2007
FanTrust is a digital management consultancy. We work with entertainment and technology companies and investors to grow businesses around digital markets. We also serve universities and professional associations, partnering them with industry for research, talent and capital. In essence, we are digital matchmakers helping bridge different media and build innovative companies and IP. The value that we bring is a laser focus on the fans, the digital audiences and committed consumers that interact with multi-platform content.
While we work with large public companies, start-ups and everything ...
Posted by Catherine
in 360-degree content, Fans, FanTrust Blog, General, Multiplatform-Strategies | No Comments »
July 12th, 2007
The FanTrust blog goal is to unite entertainment fans and entertainment professionals and inspire new kinds of collaboration. Share your fandom and your fan strategies. Riff on the blur between user generated and professional content. Grapple out loud with your rights issues versus your open source ethic. Above all, please join us as the story unfolds.
To kick off the FanTrust blog, "where fans and entertainment meet", it had to be The Simpsons. There is no better example of multiplatform success, gigantic demographic appeal and a Mobius strip of life-imitating-art-imitating-life ...
Posted by Catherine
in 360-degree content, Animation, Fans, FanTrust Blog, Gaming, Licensing, Multiplatform-Strategies, News + Blog, Television | No Comments »
July 11th, 2007
Microsoft and Disney announced at the
E3 Media and Business summit that a selection of films are available for download on Xbox LIVE Marketplace. Classic films and new releases from fifteen of Disney's partners will be available for download in high definition and standard definition based on
Microsoft's points system.
This announcement marks yet another collaboration on digital delivery and cross-platforming of HD entertainment, not to mention, the increased partnering of video games and films. This was a no-brainer for Disney given that in seven months Xbox Marketplace ...
Posted by FanTrust
in 360-degree content, Animation, Business, FanTrust Blog, Gaming, Licensing, Movies, Multiplatform-Strategies, News + Blog | No Comments »
