Monday, February 22, 2010 – Excerpted from the article by Karla Bruning The sky is falling. The U.S. men have beaten Canada at their own game—for now. And after all the hype and hoopla surrounding these Olympics games, Canada may need hockey gold now more than ever. “To beat Canada on their own soil is special,” said U.S. forward Ryan Kessler of the cross-border showdown, which ended in the biggest U.S. v. Canada upset since the epic figure skating Battle of the Brians at the 1988 Calgary games. While NBC’s primetime coverage went ...

New York/Vancouver – February 23, 2010  –  Each year, the International Academy of Television Arts & Sciences publishes its Emmy Almanac Winners’ Edition, showcasing the Academy’s activities and serving as a “Who’s Who” of media and entertainment. As an authority on “Competing in the Digital Space,” FanTrust President Catherine Warren was among those featured in the newly published 2009-2010 edition. “It takes tremendous ingenuity and business acumen to compete in the ever-shifting digital environment,” said Warren, whose management consultancy FanTrust provides media deal-making and strategic advice to entertainment companies on digital ...

The FanTrust office is just a short walk along the water to the Olympic Torch. I’ve been making a regular pilgrimage to the flames, generally checking out the scene and hearing what the fans have to say about the Games, the Torch and the city of Vancouver. With almost as much bad press as Gitmo, our Olympic-Torch-behind-bars, has become a lightening rod for activists, tourists and even the Mayor, who all want to free the flame. In one of the world’s freest countries, our torch sits behind ...

As the official International Olympic Committee Facebook page hits the one million mark this week, FanTrust is following up our Twitter Olympics blog with a focus on Facebook fans. Comedy Central star Stephen Colbert took his fandom to a new level becoming the primary sponsor of the US Speedskating team for the 2010 Winter Games in Vancouver. He’s taking donations for athletes and – in yet another form of bank bailout – replacing the team’s original sponsor, the now bankrupt Dutch Bank DSB. “We must ensure ...

Vancouver – February 10, 2010 – While the world gears up to watch the Winter Olympics, and the international media descends on Vancouver, fans around the globe are showing their support for the Games with unprecedented social media activity, tweeting, blogging and posting out loud from digital roof-tops. To capture this fan buzz and to showcase original, innovative and motivational fan activities, FanTrust Entertainment Strategies is newsgathering and analyzing this Olympic fan momentum to share with the international press. A recognized expert in British Columbia’s digital sector, which includes more than 1,300 ...