On July 3, 2008, Google AdSense made the following announcement on its official blog: Earning revenue from YouTube videos just got easier We'd like to let you know about two recent improvements to video units that make them more easy and appealing to place on your sites. First, we've partnered with some new content providers that we'd like to highlight. These partners have signed on to let AdSense publishers embed their videos and share in the ad revenue. Broadbandtv: "Broadbandtv is partnering with YouTube to bring the very best video program lineup to a growing and engaged online audience. Broadbandtv ...

How will a softening online ad sales market affect your monetization strategy? How will upcoming government regulation such at the CRTC New Media review and Copyright regulation affect your digital media initiatives? And how will ISP and Telco policy change how your content is distributed and monetized? Catherine Warren, FanTrust President, will provide insights into how to profitably navigate digital entertainment’s complex business landscape at this year's nextMEDIA Wrap Session, "Burning Business Issues". Date and time: Sunday, June 8, 2:40-3:40pm Location: Coleman / Beatty, Fairmont Banff Springs

Video-game creators target boomers and female players Andy Ivens - The Province In the wildly successful new video game Grand Theft Auto IV, the player, when not shooting people or jacking a car, can fiddle with the car radio, where the range of stations includes National Public Radio. It's clear evidence the video-game market is expanding its targeted demographics, Catherine Warren, president of Vancouver-based FanTrust Entertainment Strategies, told a session of the Vancouver International Game Summit yesterday. "Seniors are an important new demographic -- the aging baby boomer with the high disposable income, affinity for technology," Warren told The Province. Today's retirees are keen on ...

FanTrust President Catherine Warren's joins VIDFEST's Convergence 2008, asking "Are You Talking To Me?" This session will consider whether widespread broadband penetration will change the way brands need to communicate to large audiences to drive response, the importance of balancing awareness and relationships and the opportunities and potential pitfalls of being a true market leader in the digital realm. Date and time: Thursday, May 22, 4pm Location: Granville Island Arts Club Theatre, 1585 Johnston St., Revue Stage

Catherine Warren, FanTrust President, will be speaking at the Vancouver International Game Summit as part of Vancouver Digital Week. The management track panel "Untapped markets, Who are the customers?" will explore the changing demographics of console, handheld, casual and mobile games. What is the state of the current client base and where is it forecasted to be in the future? This panel will provide current data on what groups have not yet been accessed representing new markets and opportunities for the game designs of tomorrow for both large and small studios. Date and time: Wednesday, May ...