August 27th, 2009
Digital Headlines
Following over a year-long review by the Office of the Privacy Commissioner of Canada, Facebook announced changes to its privacy policy this morning in response to recommendations made by the Commissioner - improvements and technical changes it says will provide users with greater transparency and control over info they provide to third-party apps.
In terms of increasing the understanding and control a user has over the information accessed by third-party applications, Facebook is introducing a new permissions model that will require applications to specify the categories of information they wish to ...
March 13th, 2009
Face-off: looking good on different screens
It used to be a screen test propelled an actress from the casting couch to the big screen. Now we need a different kind of screen test: one that features her to advantage on all types of screens. Or, even better, a test that proves once and for all what type of content looks good on what type of screen.
Until then, here are FanTrust’s picks and pans for screens large and small. The rationale not so much to answer: “can we cross-purpose our content?” (yes we can) or “does anyone ...
March 9th, 2009
Obama Girl live interview by FanTrust President Catherine Warren
"Obama Girl" Amber Lee Ettinger became a national phenomenon when the video "I Got a Crush on Obama" was released online and went viral in the months leading up to the U.S. election. In total, Obama Girl videos have been seen more than 150 million times worldwide and garnered major international media attention.
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Interviewed by FanTrust President Catherine Warren at one of Canada's premier digital media events - The Interactive Exchange, organized by Interactive Ontario - Obama Girl Amber Lee Ettinger and Ben Relles, creator of the Obama Girl videos ...
December 4th, 2008
Session One: Setting your digital resolutions for 2009
Welcome to the FanTrust guide to digital success – Setting Your Digital Resolutions for 2009. December is traditionally a time for reflection and goal-setting, both personal and professional. Though you know what it takes to reach your goals for, say, losing weight (less eggnog, more yoga) or having fun (more eggnog, less yoga) –what if you’re venturing into uncharted business terrain?
Every Thursday and Monday for the next two weeks, we’ll walk you through short, simple exercises – complete with case studies and success stories – intended to spark transformation in ...

