What is the changing face of gamers? If yesterday’s sweet spot used to be the geeky, single, 18-34 year old male with disposable income who played increasingly complex games on average 30-hours per week, then today’s demographic looks like the polar opposite: grandmotherly pensioners and pre-tweens snacking on casual portal games. From the very old to the very young, these “bookend” generations are changing the face of gaming and the business models at its core. There are all kinds of strange ...

The relationship between games and storytelling is usually more "hook-up" than "marriage". But it's a match that audiences crave and that FanTrust has counseled for years. Storytelling is critical to compelling entertainment, videogames included. So with the release of Grand Theft Auto IV, I was psyched to see a game that Gamespot praises for its "superb" storyline and characters. The key ...