How will a softening online ad sales market affect your monetization strategy? How will upcoming government regulation such at the CRTC New Media review and Copyright regulation affect your digital media initiatives? And how will ISP and Telco policy change how your content is distributed and monetized? Catherine Warren, FanTrust President, will provide insights into how to profitably navigate digital entertainment’s complex business landscape at this year's nextMEDIA Wrap Session, "Burning Business Issues". Date and time: Sunday, June 8, 2:40-3:40pm Location: Coleman / Beatty, Fairmont Banff Springs

YouTube recently announced that it would continue testing to determine the best embedded advertising model for its site. According to the Wall Street Journal, “You Tube has spent months testing different ad formats to figure out which models don’t alienate viewers. It found that viewers abandon videos that include pre-roll ads at a rate of more than 70%, so it ditched pre-roll commercials.” YouTube’s next phase of testing: overlaid advertisements – semi-transparent ads that run on the bottom 20% of the video window. Ads appear 15 seconds into the clip and remain present, ...