FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Ice Pilots NWT Gets Interactive

By Etan Vlessing for StrategyOnline.ca History Television’s Ice Pilots NWT reality series is sending viewers on an online scavenger hunt to beef up its third-season website. The digital extension comes courtesy of design studio Switch United, social games producer Pug Pharm Productions and FanTrust. Using Pug Pharm’s proprietary technology, Vancouver-based Switch United turned the Ice Pilots NWT website into the homepage for Air Hunt, where fans for the TV series are invited to collect hidden cargo by flying around dodging birds, bad weather and other aircraft. The flight-related mini-game is targeted at the show’s core audience, which ...

Ice Pilots Takes Flight for History Television

The combination of an icy northern Canadian climate and WWII planes doesn't sound like a hit on paper, but Ice Pilots NWT has been a ratings wonder for History Television in Canada. Gabriela Schonbach, Omni Film partner and executive producer on Ice Pilots NWT fills Realscreen in on the unexpected success - on-air and online. To read the full article, please visit Realscreen

Session Two: Setting your digital resolutions for 2009

Last week’s Digital Resolutions post set you on the path to outlining your digital goals with motivating examples from Monty Python, Nexon and others. We asked, “What are your motivations for getting into the digital space? What do you hope to achieve?” Welcome to the FanTrust guide to digital success – Setting Your Digital Resolutions for 2009. December is traditionally a time for reflection and goal-setting, both personal and professional. Though you know what it takes to reach your goals for, say, losing weight (less eggnog, more ...

Exclusive: Capcom builds fan trust

Here’s a shout-out to our friends at Capcom, an entertainment company that functions at the cross-roads where “Fans” and “Trust” meet. This weekend, Capcom did a stealth relaunch of Capcom Unity’s community destination. Talking exclusively to FanTrust, Capcom Corporate Officer/ Vice-President - Strategic Planning & Business Development Christian Svensson said, “The feedback is largely positive. No other video game publisher has gone this far synching up fan activity.” Designed to let fans take their Capcom ID on the road, play across multiple devices and communicate across multiple ...