News Archive for: ‘Digital Headlines’

How do eSports and traditional sports converge?

Watch the FanTrust interview with EA & Bundesliga, from screen to pitch. 

Curious about today’s eSports business trends?

We wrap up the eSports marketplace for you.

Machinima partners with Amazon in an SVOD Pact

Machinima is coming to Amazon Prime Video as an add-on subscription service — the latest move by the digital programmer centered on fandom and gamer culture to diversify revenue beyond YouTube. In addition, Machinima reached a deal with British satcaster Sky, under which Machinima content

The Equivalent of a $5 Million Super Bowl Ad in Digital Media

By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you

CNET Links Its Videos and Social Teams

As publishers look beyond YouTube and Facebook to distribute their videos, they’re recognizing that their video and social teams can no longer operate in silos. Case in point is CNET, which is adjusting its editorial structure accordingly. CNET has taken an integrated approach

2015: OTT, A Year In Review

By Tom Butts Netflix, Amazon, Yahoo, Hulu… who would have thought as recently as five years ago that these services would have some of the most innovative programming on television? If you doubt the strength of OTT, you don’t have

EU supports cross-border ability to access online content

The EU has proposed new copyright rules that will allow European residents to travel with the digital content they have purchased or subscribed to at home. The proposed regulation would permit “cross-border portability of online content services”, in a move

OTT Video Search App Launched by Yahoo

By Michelle Clancy Yahoo has released the Yahoo Video Guide for searching for movies and TV shows across more than 30 online services. Users can search Netflix, Amazon Video, Hulu, HBO Go, YouTube, ABC, CBS, Fox, NBC and others for

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