Machinima partners with Amazon in an SVOD Pact
Machinima is coming to Amazon Prime Video as an add-on subscription service — the latest move by the digital programmer centered on fandom and gamer culture to diversify revenue beyond YouTube. In addition, Machinima reached a deal with British satcaster Sky, under which Machinima content …
The Equivalent of a $5 Million Super Bowl Ad in Digital Media
By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you …
CNET Links Its Videos and Social Teams
As publishers look beyond YouTube and Facebook to distribute their videos, they’re recognizing that their video and social teams can no longer operate in silos. Case in point is CNET, which is adjusting its editorial structure accordingly. CNET has taken an integrated approach …
2015: OTT, A Year In Review
By Tom Butts Netflix, Amazon, Yahoo, Hulu… who would have thought as recently as five years ago that these services would have some of the most innovative programming on television? If you doubt the strength of OTT, you don’t have …
EU supports cross-border ability to access online content
The EU has proposed new copyright rules that will allow European residents to travel with the digital content they have purchased or subscribed to at home. The proposed regulation would permit “cross-border portability of online content services”, in a move …
OTT Video Search App Launched by Yahoo
By Michelle Clancy Yahoo has released the Yahoo Video Guide for searching for movies and TV shows across more than 30 online services. Users can search Netflix, Amazon Video, Hulu, HBO Go, YouTube, ABC, CBS, Fox, NBC and others for …
Virtual Reality at the Centre of Sundance’s Experimental New Frontier
By Joseph Volpe for Engadget Virtual reality found itself front and center of Utah’s wintery celebrity village earlier this year, virtually dominating the conversation around this past Sundance Film Festival. The technology, a burgeoning new medium for artists, game …
The Music Contest App, Chosen, Launches Ellen Degeneres’ Dance Off
By Josh Constine for TechCrunch Having all your content on TV is a bit like having all your money in oil: it’s still popular, but the next thing is coming and you better diversify. That’s why it’s so smart that …
Costs to be Amongst the Top 25 Mobile Apps Around the World
By Dean Takahashi for VentureBeat It can cost $200,000 in advertising expenses to push an app into the top 25 ranks in the U.S., according to data from mobile marketing firm Fiksu. Fiksu analyzed what it costs to reach the …
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