FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

Archives

Digital Headlines

“Play for Free” Announces its Line-up Featuring FanTrust President

Information wants to be free and so do games. But where newspapers, music, and films are struggling to find a way to make money with free content, the games industry is just doing it. Online games have gone up by 22 per cent over the last year and the market is at a point where almost every other Internet user plays games online. Revenue for online games is forecast to hit $11 billion this year, a significant wedge of the $44 billion electronic game pie....

Facebook announces changes to its privacy policy

Following over a year-long review by the Office of the Privacy Commissioner of Canada, Facebook announced changes to its privacy policy this morning in response to recommendations made by the Commissioner - improvements and technical changes it says will provide users with greater transparency and control over info they provide to third-party apps. In terms of increasing the understanding and control a user has over the information accessed by third-party applications, Facebook is introducing a new permissions model that will require applications to specify the categories of information they wish to ...

Obama Girl live interview by FanTrust President Catherine Warren

"Obama Girl" Amber Lee Ettinger became a national phenomenon when the video "I Got a Crush on Obama" was released online and went viral in the months leading up to the U.S. election. In total, Obama Girl videos have been seen more than 150 million times worldwide and garnered major international media attention. [youtube wKsoXHYICqU] Interviewed by FanTrust President Catherine Warren at one of Canada's premier digital media events - The Interactive Exchange, organized by Interactive Ontario - Obama Girl Amber Lee Ettinger and Ben Relles, creator of the Obama Girl videos ...

Catherine Warren at VIDFEST’s Convergence 2008: How to communicate with your audience online

FanTrust President Catherine Warren's joins VIDFEST's Convergence 2008, asking "Are You Talking To Me?" This session will consider whether widespread broadband penetration will change the way brands need to communicate to large audiences to drive response, the importance of balancing awareness and relationships and the opportunities and potential pitfalls of being a true market leader in the digital realm. Date and time: Thursday, May 22, 4pm Location: Granville Island Arts Club Theatre, 1585 Johnston St., Revue Stage

FanTrust President to discuss shifting demographics and untapped markets at Vancouver Game Summit

Catherine Warren, FanTrust President, will be speaking at the Vancouver International Game Summit as part of Vancouver Digital Week. The management track panel "Untapped markets, Who are the customers?" will explore the changing demographics of console, handheld, casual and mobile games. What is the state of the current client base and where is it forecasted to be in the future? This panel will provide current data on what groups have not yet been accessed representing new markets and opportunities for the game designs of tomorrow ...