It used to be a screen test propelled an actress from the casting couch to the big screen. Now we need a different kind of screen test: one that features her to advantage on all types of screens. Or, even better, a test that proves once and for all what type of content looks good on what type of screen. Until then, here are FanTrust’s picks and pans for screens large and small. The rationale not so much to answer: “can we cross-purpose our content?” (yes we can) or “does anyone ...

FINDING SANCTUARY ON TV Marsha Lederman - Globe & Mail "It has become second nature for television producers and networks to use the Internet as a marketing tool - a way to promote their schedules, offer after-broadcast downloads, create online fan communities. But a new Canadian science-fiction series is moving the other way: After originating on the Web, Sanctuary is making the leap from desktop to small screen, premiering on television with a two-hour episode tomorrow night." Read the entire article at Globeandmail.com

As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV to broadcasters, secure distribution for film or get game publishing deals, you can still create compelling sales tools that take advantage of fan activity.

This fan activity may be your own, for example, if you have a website with respectable traffic stats; but you can also get great, relevant ...

An end to the cash crunch is at hand – start saving dough with Smart Cookies (Toronto, Canada) W Network, Canada’s #1 specialty channel for women, adds a smart new series designed to improve the bank balances of Canadian women and families, with the premiere of Smart Cookies Wednesday, March 12 at 9:30 p.m. The Canadian original series, Smart Cookies, is a new money show that serves up recipes for smart saving habits that give your buying power a capital boost and teaches you how to live luxe for less. SERIES DESCRIPTION For most ...

The FanTrust blog goal is to unite entertainment fans and entertainment professionals and inspire new kinds of collaboration. Share your fandom and your fan strategies. Riff on the blur between user generated and professional content. Grapple out loud with your rights issues versus your open source ethic. Above all, please join us as the story unfolds. To kick off the FanTrust blog, "where fans and entertainment meet", it had to be The Simpsons. There is no better example of multiplatform success, gigantic demographic appeal and a Mobius strip of life-imitating-art-imitating-life ...