As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV to broadcasters, secure distribution for film or get game publishing deals, you can still create compelling sales tools that take advantage of fan activity. This fan activity may be your own, for example, if you have a website with respectable traffic stats; but you can also get great, relevant stats by pilfering fan data from show, film or game ...

An end to the cash crunch is at hand – start saving dough with Smart Cookies (Toronto, Canada) W Network, Canada’s #1 specialty channel for women, adds a smart new series designed to improve the bank balances of Canadian women and families, with the premiere of Smart Cookies Wednesday, March 12 at 9:30 p.m. The Canadian original series, Smart Cookies, is a new money show that serves up recipes for smart saving habits that give your buying power a capital boost and teaches you how to live luxe for less. SERIES DESCRIPTION For most people, money – how much we spend, how much we ...

The FanTrust blog goal is to unite entertainment fans and entertainment professionals and inspire new kinds of collaboration. Share your fandom and your fan strategies. Riff on the blur between user generated and professional content. Grapple out loud with your rights issues versus your open source ethic. Above all, please join us as the story unfolds. To kick off the FanTrust blog, "where fans and entertainment meet", it had to be The Simpsons. There is no better example of multiplatform success, gigantic demographic appeal and a Mobius strip of life-imitating-art-imitating-life in licensing deals. The characters got their start as video ...