Today, the term “social media” is used interchangeably with “Web 2.0” to describe digital tools and online destinations where individuals can share and connect with others – from social networks like Facebook, social bookmarking tools like Delicious, photo sharing sites like Flickr, and online video sites like YouTube. Not too many years ago, the term was used to describe campaigns aimed at positive personal or social change and was also called “socially conscious media”. One excellent example is the Global Media Aids Initiative. No ...

Innovative video shorts go online to tap a new community of donors VANCOUVER, November 4, 2008 – For the first time, a number of United Ways across Canada have combined forces to produce a new video campaign and to tap new digital audiences. United Ways in Vancouver, Calgary, Halifax and Toronto, along with support from Winnipeg and United Way Canada collaborated on the mission and the results are two compelling video shorts intended to open the eyes of more Canadians and support fundraising efforts. “The Web is changing the worlds of both fundraising and community involvement,” said Catherine Warren, president of FanTrust ...