Targeted at kids aged 6-11, Kid vs. Kat is about the exaggerated conflict between a demonically malevolent cat and Coop, the beleaguered ten-year-old boy, to whom it has taken a demented dislike. When Coop’s spoiled little sister Millie brings home Kat, a stray kitty of mysterious origin, his idyllic life is turned upside-down. It’s obvious to Coop that Kat wants to annihilate him. The problem is he has no evidence to prove it, as by the time his Dad comes onto the smoking, debris-littered scene, all evidence pointing to Kat is gone.

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DHX Media will benefit from access to a fast growing network of kids’ entertainment centres catering to the same target audience as do DHX Media’s core entertainment content properties. This overlapping target audience is expected to provide for cross promotion opportunities for DHX Media’s existing and future content properties. This acquisition provides another opportunity for DHX Media to build on its strategy of exploiting its content across new and emerging platforms.

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