On July 3, 2008, Google AdSense made the following announcement on its official blog: Earning revenue from YouTube videos just got easier We'd like to let you know about two recent improvements to video units that make them more easy and appealing to place on your sites. First, we've partnered with some new content providers that we'd like to highlight. These partners have signed on to let AdSense publishers embed their videos and share in the ad revenue. Broadbandtv: "Broadbandtv is partnering with YouTube to bring the very best video program lineup to a growing and engaged online audience. Broadbandtv ...

YouTube. Google. Facebook. All of these channels are seriously underexploited by many entertainment companies, given that there are a number of simple things that content creators can do right now to capitalize on each. With YouTube it is important that producers don’t just upload content and wait for hits. YouTube provides a number of strategies and tactics to drive traffic to your content; it is baffling that most producers don’t follow these guidelines. Google ads generate real dollars with targeted advertising; it is amazing how many high traffic sites don’t host Google ads and leave these dollars on the table. In fact, ...

YouTube recently announced that it would continue testing to determine the best embedded advertising model for its site. According to the Wall Street Journal, “You Tube has spent months testing different ad formats to figure out which models don’t alienate viewers. It found that viewers abandon videos that include pre-roll ads at a rate of more than 70%, so it ditched pre-roll commercials.” YouTube’s next phase of testing: overlaid advertisements – semi-transparent ads that run on the bottom 20% of the video window. Ads appear 15 seconds into the clip and remain present, ...