From MediaPost Publications

Read the whole PaidContent.org article

Read Malcolm Galdwell's review of Free in The New Yorker

The Miller Junior High School teaching team won the Time Warner Cable’s Spotlight on Education Award for their project “Pixton with Shakespeare.” Miller’s eighth grade Language Arts Department was studying “The Tempest”, and the teachers wanted to enrich the learning experience through the use of technology.

One of the ideas that evolved was developing a scene from “The Tempest” using Pixton.com, a website that provides tools for anybody to easily create their own graphic comic strip or novel.

Teaching Shakespeare in middle school is always a challenge, noted teacher Grace Mueller. “Pixton comics provided motivation for comprehension. It was not only fun for the students, but there were so many options the students could use to make the comic fit the scene,” she said.  “All the alternative facial expressions and body movements as well as using speech bubbles added to their ability to get just the right mood.”

Pixton, a FanTrust client, inspires budding and experienced comic creators around the world with simple tools for conceptualizing, producing, publishing and remixing original comics, and provides instant translation in 40 languages.

Read the full announcement at Pixton’s blog
Read the article in San Marcos Record
Visit Pixton.com

"Twitter has the potential to help foster the discovery of new music, and improve targeted marketing of music to groups of highly-involved and technologically savvy consumers, but it has to be done right," Crupnick said. "There must be a careful balance struck between entertainment and direct conversation on one hand, and marketing on the other. Used properly Twitter has the power to entertain -- and to motivate music fans to purchase more new albums, downloads, merchandise, and concert tickets."

Read full article

Their approach to making the digital future financially viable represents as much of a psychological break with rampant free content practices as a template for conditioning consumers to pay for relevant content and valuable applications, especially for mobile devices.

Just as important, they dodge reliance on media advertising that will remain in flux as it evolves into interactive marketing and e-commerce.

Read the entire MediaDailyNews editorial

According to the PricewaterhouseCoopers (PwC) Global Entertainment & Media Outlook 2009 – 2013, the marketplace is accelerating and intensifying the digital migration among both providers and consumers of content – even though the current economic downturn has, without doubt, impacted virtually every sector of the market.

Sectors anticipated to realize the biggest growth are video games, Internet advertising (wired and mobile) and digital everything, the report says.

Read the PWC press release for further details.

The company will allow users to register any name they like after the main Facebook address, such as: www.facebook.com/nike. This raises the prospect of individuals registering names that are trade marked to companies or organisations.

The company has put in place a pre-registration process by which companies can list their trade marks and bar others from registering them as names before registration begins.

Trade mark owners can fill in a form listing the marks that they want barred from registration. If a name has already been taken by the time the company finds out, they can fill in an IP infringement form that alerts Facebook to the problem.

To read more, and for a link to the Facebook form, visit Out-law.com

Read full details at Advertising Age