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	<title>FanTrust</title>
	<link>http://www.fantrust.com</link>
	<description>FanTrust Site</description>
	<lastBuildDate>Tue, 09 Mar 2010 23:39:08 +0000</lastBuildDate>
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		<title>How Women Engage With Brands on Social Games</title>
		<description><![CDATA[A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands while  social media gaming.

97% of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money
Only one in ten [...]]]></description>
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		<title>Value of social game company Zynga? Perhaps more than $3 billion</title>
		<description><![CDATA[Need another sign that social games are big business? A new report suggests that Zynga, the publisher of games such as FarmVille and Mafia Wars could be worth more than $3 billion &#8212; more than half the market capitalization of Electronic Arts ($5.4 billion).
Other notes from the report:
- Only 2% or 3% of users spend money [...]]]></description>
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		<title>Report: Gaming Publishers Not Getting Money&#8217;s Worth On Ad Spend, Need To Become More Social</title>
		<description><![CDATA[Gaming companies could be wasting their time (and a lot of money) pouring their efforts into the wrong channels. A study released Tuesday indicates that the core gaming audience has a limited tolerance for messages directly from the publishers of games. In fact, the audience is even suspicious of &#8220;expert&#8221; reviews (such as those on [...]]]></description>
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		<title>Valet Hustle mixes iPod gameplay with social message</title>
		<description><![CDATA[A new puzzle game that appeared on the App Store this week could indicate whether iPhone- and iPod touch users will mind a little advocacy along with their gaming.
The game, Valet Hustle, is an addictive puzzler with anime-style visuals that puts you in the shoes of valets who have to park and retrieve cars at [...]]]></description>
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		<title>Conan Joins Twitter, Beats Leno In Hours</title>
		<description><![CDATA[With just one tweet, the appearance of Conan O'Brien on the microblogging site entices hundreds of thousands of people to follow him.]]></description>
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		<title>The Facebook games that millions love (and hate)</title>
		<description><![CDATA[(CNN) &#8212; Early each morning, millions of farmers around the world rise to toil in their fields. By night, gangs of mobsters scheme and legions of poker players shuffle up and deal.
Sure, none of it&#8217;s real. But the overwhelming popularity of so-called social gaming &#8212; simple games that let people play with their friends on [...]]]></description>
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		<title>Washington Times: Winter Olympics: U.S. Hockey Downs Canada</title>
		<description><![CDATA[Monday, February 22, 2010 – Excerpted from the article by Karla Bruning
The sky is falling. The U.S. men have beaten Canada at their own game—for now. And after all the hype and hoopla surrounding these Olympics games, Canada may need hockey gold now more than ever.
“To beat Canada on their own soil is special,” said [...]]]></description>
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		<title>International Academy of Television Arts &amp; Sciences Features FanTrust in Emmy Almanac Winner’s Edition</title>
		<description><![CDATA[New York/Vancouver – February 23, 2010  –  Each year, the International Academy of Television Arts &#38; Sciences publishes its Emmy Almanac Winners’ Edition, showcasing the Academy’s activities and serving as a “Who’s Who” of media and entertainment. As an authority on “Competing in the Digital Space,” FanTrust President Catherine Warren was among those featured in [...]]]></description>
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		<title>“Fan”ning the Flames &#8211; FanTrust: Your Mission Control for Olympic Fan Action</title>
		<description><![CDATA[The FanTrust office is just a short walk along the water to the Olympic  Torch. I’ve been making a regular pilgrimage to the flames, generally checking  out the scene and hearing what the fans have to say about the Games, the Torch  and the city of Vancouver.
With almost as much bad press [...]]]></description>
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		<title>Social games are big, but who&#8217;s spending money?</title>
		<description><![CDATA[We all know by now that games built on top of social networks&#8217; platforms are a big deal, but the results of a study commissioned by games manufacturer PopCap give some idea of just what the numbers are like.
The survey estimates that there are about 100 million people in the United States and United Kingdom [...]]]></description>
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