Catherine and her team at FanTrust have helped us at DECODE with some clear concise thinking about how to identify and pursue new opportunities in the evolving world of content creation and distribution.

-Steven DeNure
President, DECODE Entertainment

Follow @FanTrust
on Twitter »

Catherine and her team at FanTrust have helped us at DECODE with some clear concise thinking about how to identify and pursue new opportunities in the evolving world of content creation and distribution.

-Steven DeNure
President, DECODE Entertainment

Follow @FanTrust
on Twitter »

  • At @Realscreen with Howie Mandel, where he is promoting his new show Mobbed. http://t.co/0u7sqNKs
    Jan 31, 12

  • And the FanTrust fave prize for the best sizzle reel @realscreen goes to...Gold Rush!
    Jan 31, 12

  • RT @columbiajourn: NEWS: $30m gift to @ColumbiaJourn & @StanfordEng by Helen Gurley Brown to set up Brown Institute: http://t.co/lUGp65z ...
    Jan 30, 12

  • @realscreen - NBCUniversal Ent & Digital Chair, Lauren Zalaznick: data is like oil-- and like oil it has to be refined.
    Jan 30, 12

  • Apple Message to Wall Street: iWin http://t.co/ljglta4o
    Jan 25, 12

Broadcasters + Producers

Select broadcast and production clients served by FanTrust management include:

Alliance Atlantis
Big Red Barn Productions
CBC
Crucible Labs
CTV
Haddock Entertainment
Microsoft
Pink Planet
PBS / KCTS

Case Study: CBC

How does a world-leader in public broadcasting best understand its audience?

The Canadian Broadcasting Corporation chose FanTrust to assess its options for datamining and business intelligence. Faced with unparalleled audience traffic and increased demands for interactivity, the CBC needed a fresh perspective and profound analysis of current tools and trends in digital monitoring.

FanTrust provided a critical business analysis, addressing CBC’s needs, including:
- on-air/online audience metrics
- budgets
- risk-assessment
- software options
- executive recommendations

The result was an increased emphasis on audience tracking for everything from improving programming to competing with other media conglomerates for Canadian audience-share.

Case Study: PBS / KCTS

How does a premium US public broadcaster build its audience and sustain its competitive advantage in a shifting media landscape?

Leading PBS station KCTS chose Catherine Warren to devise its finance and business strategy for penetrating the Canadian market. Confronted by a multi-media, multi-channel universe, this pioneering High Definition broadcaster needed an executive-level plan addressing everything from extending its demographic reach, to subscriber / donor trends, to strategic partnerships for creative programming and digital delivery.

Our plan achieved these milestones and more. Ultimately, we coalesced corporate officers and senior staff with diverse portfolios around common goals to increase audience share and outstrip the competition.