Select broadcast and production clients served by FanTrust management include:

Alliance Atlantis
Big Red Barn Productions
CBC
Crucible Labs
CTV
Haddock Entertainment
Microsoft
Pink Planet
PBS / KCTS

Case Study: CBC

How does a world-leader in public broadcasting best understand its audience?

The Canadian Broadcasting Corporation chose FanTrust to assess its options for datamining and business intelligence. Faced with unparalleled audience traffic and increased demands for interactivity, the CBC needed a fresh perspective and profound analysis of current tools and trends in digital monitoring.

FanTrust provided a critical business analysis, addressing CBC’s needs, including:
- on-air/online audience metrics
- budgets
- risk-assessment
- software options
- executive recommendations

The result was an increased emphasis on audience tracking for everything from improving programming to competing with other media conglomerates for Canadian audience-share.

Case Study: PBS / KCTS

How does a premium US public broadcaster build its audience and sustain its competitive advantage in a shifting media landscape?

Leading PBS station KCTS chose Catherine Warren to devise its finance and business strategy for penetrating the Canadian market. Confronted by a multi-media, multi-channel universe, this pioneering High Definition broadcaster needed an executive-level plan addressing everything from extending its demographic reach, to subscriber / donor trends, to strategic partnerships for creative programming and digital delivery.

Our plan achieved these milestones and more. Ultimately, we coalesced corporate officers and senior staff with diverse portfolios around common goals to increase audience share and outstrip the competition.